Search Engine Experts is a division of Holland Adhaus
Whether you are looking to drive users to your website or simply trying to get your message to an engaged audience, video advertising is a great option to ensure your creative is being consumed. This highly measurable tactics allows you to be more targeted than TV while also giving a more engaging medium than standard display banners. And now that Google owns YouTube, there isn’t a better arena to run your video campaigns on.
Whether you have watched videos on YouTube directly or through websites that have their own platform, you have probably been served a PreRoll, MidRoll, or PostRoll advertisement. These :15 (non skippable) or :30 ads are a great way to ensure a user has seen your message since it is required for the user to view their content. These single advertisements are a great way to ensure your message doesn’t get lost in the thousands of ads users will see each day.
Stay in front of your target audience while they are highly engaged in content. Use a strong call to action and directly speak to the user to get your message across or receive clicks directly to a landing page of your choice.
Video advertising through Google utilizes several different sources of data providers which allows you to target your video ads based on in-market audiences, affinity audiences, life events targeting, contextual targeting or retargeting.
Another benefit of video advertising is that everything is tracked and reported on. We can show which websites you received engagements from, see view thru rate and how much of the video users actually completed. Results are tracked in near real time which makes adjusting campaigns easy.
Unlike other forms of traditional media, video advertising on the web is highly affordable. There is no minimums and you only pay for impressions served rather than estimates. Campaigns are charged on a CPM basis (cost per thousand impressions). Maximize your budget by targeting and only serving ads to your target audience.
Before, during, or after other videos across YouTube, display networks, games or apps. After 5 sec., viewer can skip ad. Charged when viewer watches 30 sec or interacts with video
Only YouTube, reaches people by content, thumbnail, sizes vary, when clicked, the video will play on its YouTube channel. Charged when viewer clicks thumbnail.
Used for brand awareness, 6 sec or less, viewers can’t skip ad. Plays before, during or after another video. Pay based on Impressions. CPM (cost per thousand impressions).
Initial Planning
We will learn about your business and your goals from the campaign to make sure Video ads are a good fit for you. Once the details are figured out we will build out a plan with estimated impressions and thoughts on the targeting parameters.
Setup & Launch
Once your plan is agreed upon we can proceed with the setup phase. Creative and landing page will be discussed for optimal performance. Our design team is available for hire to aid this process or we can utilize existing creative you have on file. Once the creative is approved we will implement the plan and proceed with the launch of the campaign.
Adjustments & Monitoring
We are watching and adjusting campaigns from launch to make sure we are getting the most value for your budget. We will look at the backend metrics like click-thru-rate and view-thru-rate but more importantly we will look at the audiences we are hitting and the placements for these videos. If we do not like a placement we will remove it or if we see a strong placement we will optimize to display there.
Reporting
Part of our service includes monthly reporting. This isn’t your basic high level overview. We provide all the stats you need to make an informed decision on you advertising efforts. If you want to see a specific stat, we will provide it to you.