Search Engine Experts is a division of Holland Adhaus
Whether you are looking for a branding opportunity or clicks to your website, display advertising is an effective method for keeping in front of an engaged audience and opportunity to sell yourself. This highly measurable tactic allows you to be more targeted than traditional media. And with help from the largest display network on the planet, the targeting capabilities are almost endless.
If you’ve browsed the web then there is a high likelihood that you’ve encountered a Display Advertisement before. Scattered throughout the webpage, these ads are displayed within the content of the website you chose to visit. Ranging in shapes and sizes, this medium allows you to tell your brand story in a visually compelling way. Create a zero moment of truth by placing your brand in front of the right audience.
When you advertise on the Google Display Network—which has over 2 million sites and reaches over 90% of people on the Internet—your ads can appear across a large collection of websites, mobile apps, and video content. Stay in front of your target audience while they are browsing the web. Digital banners increase brand awareness and/or re-engage with users that have previously visited a website.
Target by in-market audiences, affinity audiences, contextual targeting, retargeting or geo-targeting. Additional targeting can include age, gender, parental status, household income & devices
With display advertising everything is linked to your website so clicks & impressions are easily tracked. We will provide reporting to show you the placements of your display ads. Placements will depend on your targeting strategies. Some local placements can include: cincinnati.com, wcpo.com, citybeat.com & cincinnatirefined.com. National placements can include: people.com, cnn.com, foxnews.com, hgtv.com, espn.com & etonline.com, just to name a few.
Unlike traditional media, there is no minimum for display advertising. Everything is charged on a CPM (cost per thousand) basis. Meaning you can maximize a budget and get thousands of impressions.
If you have browsed the web you have most likely been remarketed before whether you know it or not. Remarketing is the act of following a user after they visit your website. Our team will create a code that you can install on your website that allows us to serve ads to the user after they leave your website. Frequency can be set to your desire. This method is great for keeping in front of your potential customer. The more touch points and the more clicks back to the website means the more likely they are to convert.
In-Market Audiences – people actively searching for a product or service based on search history & social activity.
Affinity Audiences – Google places users in “long-term interest” categories. Based on their profiles, overall interests & lifestyle.
Contextual Targeting – Google will scan the content of all web pages & select the ones that are relevant to the keywords
Geo-TargetingCreates a radius around one or multiple locations & serves ads to people on a smart phone or computer with location or IP addresses within that radius.
Initial Discussion
We will have a discussion to learn your goals of the campaign and figure out who your target audience is. Once these details have been addressed we will put together a marketing plan.
Setup & Launch
Once the targeting parameters have been agreed upon, we will set up the campaign using banners provided by you or our design team is available for hire. We can provide best practices, design thoughts and graphic design of the banners. If you have chosen a remarketing campaign, we will build out a remarketing tag to be placed on the backend of the website. When the creative is approved, we will go ahead and send the campaign live.
Adjustments & Monitoring
We monitor all our campaigns and make adjustments to get us the highest click thru rate at the lowest price possible. We are constantly on the back-end looking for ways to optimize the performance and removing placements that don’t fit your campaign goals.
Reporting
Part of our service includes monthly reporting. This isn’t your basic high level overview. We provide all the stats you need to make an informed decision on you advertising efforts. If you want to see a specific stat, we will provide it to you.