Search Engine Optimization
Every business wants to show up when a consumer needs their service or product. 20 years ago, consumers turned to the Yellow Pages. Things have changed quite a bit, Search Engines are now king, specifically Google. The idea of placing consumers in front of relevant businesses hasn’t changed but the method and data behind it has evolved.
So how does Google decide who ranks? In the past it was simply based on the name of your business or how much you paid for an ad. Google took it a step further and incorporated User Experience. So rather than getting a random business, consumers can now research and find the best business for their needs. Sounds great right? For consumers, yes. For Businesses, not so much.
Google doesn’t share how they choose ranking. That is where Search Engine Optimization comes into play. SEO is utilizing tactics and making changes to make your website stand out in Google’s eyes. We approach SEO as an endless puzzle that is ever-changing. There is not an exact approach and our SEO will look different for each client.