We will learn about your business and your goals from the campaign to make sure Video ads are a good fit for you. Once the details are figured out we will build out a plan with estimated impressions and thoughts on the targeting parameters.
Setup & Launch
Once your plan is agreed upon we can proceed with the setup phase. Creative and landing page will be discussed for optimal performance. Our design team is available for hire to aid this process or we can utilize existing creative you have on file. Once the creative is approved we will implement the plan and proceed with the launch of the campaign.
Adjustments & Monitoring
We are watching and adjusting campaigns from launch to make sure we are getting the most value for your budget. We will look at the backend metrics like click-thru-rate and view-thru-rate but more importantly we will look at the audiences we are hitting and the placements for these videos. If we do not like a placement we will remove it or if we see a strong placement we will optimize to display there.
Part of our service includes monthly reporting. This isn’t your basic high level overview. We provide all the stats you need to make an informed decision on you advertising efforts. If you want to see a specific stat, we will provide it to you.