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Google Shopping Campaign

If you’re a retailer, you can use Shopping Campaigns to promote your online and local inventory, boost traffic to your website or local store, and find better qualified leads. Shopping ads are more than a text ad – they show users a photo of your product, plus a title, price, store name, and more. These ads give users a strong sense of the product you’re selling before they click the ad, which gives you more qualified leads & a higher CTR.

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Easy retail-centric campaign management: Instead of keywords, Shopping ads use the product attributes you defined in your Merchant Center data feed to show your ads on relevant searches.

 

Broader presence: More than one of your Shopping ads can appear for a given user search and, if relevant, a Shopping ad and a text ad can also appear at the same time. This means your reach with shoppers for a single search could double.

Why a Google Shopping Campaign?

These ads are visual and give the user a better sense of what your product is before they click on the ad meaning they tend to be better leads.

As soon as your data feed is set up in Merchant Center, we will create your Google Shopping Campaign. Ads can start serving to consumers within hours.

You can see how your product performs and know exactly where your money is being spent.  This will also allow for you to look into the competitor landscape to figure out just how well you are spending your advertising budget.

Unlike other advertising mediums, with Google Shopping Campaigns, you only pay for clicks on your product.  That means you aren’t wasting budget hoping you hit the right person.  You are only charged when a user engages with your ad.

Dynamic Remarketing

Similar to standard remarketing, Dynamic Remarketing allows for you to follow users that have been to your website with a display ad.  What really makes this product unique is that the ad will pull in the product data and show products similar to what they looked at on the website.  The more visits a user has to the site increases the likelihood that they will convert.

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SEE-Process

Initial Setup & Launch

Unlike PPC, this service relies on the product data rather than actual keywords.  That means you will need to get setup in Google Merchant Center.  This will require having online shopping on your website.   Once we have all the budgets in place and all the products to promote are chosen we will send the campaign live.

Adjustments & Monitoring

We monitor all our campaigns and make adjustments to get us the highest click thru rate at the lowest price possible.  We will need updated product data at least every 30 days to ensure we are running the highest level of campaign.

Reporting

Part of your management fee include monthly reporting.  This isn’t your basic high level overview.  We provide all the stats you need to make an informed decision on you advertising efforts.  Since we charge a management fee instead of a markup we have nothing to hide.  If you want to see a specific stat, we will provide it to you.