External optimization refers to the obtaining of quality external links pointing to a website. The higher the value of those links, the higher perceived value of the website. The acquisition of external links is not a one-time effort. New links need to be obtained frequently so that the website is not perceived as becoming stale. Search Engine Experts obtains external links to our client’s websites. These links are high quality, and assist greatly in delivering high website rankings for our clients. The frequent addition of more external links helps keep our client’s sites ranked high over a long period of time.